Jay-Z’s entertainment company Roc Nation signed an extensive partnership with the NFL in 2019 as its 'live music entertainment strategist.' The move came months after Maroon 5's controversial Super Bowl halftime performance. Lo and Shakira to Lady Gaga to The Weeknd - and we are thrilled to bring together such an incredible array of talented, record-breaking musicians to put on a performance for the ages.' 'The Pepsi Super Bowl Halftime Show has become a landmark cultural moment, bringing about some of the most iconic performances over the years - from J. Blige and Kendrick Lamar will prove to be an epic, unforgettable celebration of the impact hip-hop has today,' Todd Kaplan, Pepsi's VP of Marketing, said in a statement. Dre and Snoop Dogg were at the forefront of the West Coast hip-hop revolution, so to be able to bring them back to L.A., where it all began alongside Eminem, Mary J. Y'all got a couple of years to get it together. I'm waiting for 2022, when they bring it to L.A.,' he said in January 2020. Dre at the Super Bowl in L.A., essentially predicting the eventual lineup. Snoop told Yahoo Entertainment it was his dream to perform with Dr. This content is not available due to your privacy preferences.